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About Us

The story of

New Nordic

New Nordic is a Swedish-based company with a unique and in-depth knowledge of medicinal plants. New Nordic develops and markets effective herbal supplements, as well as cosmetics, to satisfy condition specific health and beauty needs. It markets these under the New Nordic brand to millions people around the world.

New Nordic was founded in 1990 by Karl Kristian Bergman Jensen, whose dream was to establish a company that could develop herbal products that would add vitality and years to peoples' lives. In 1992, Marinus Blåbjerg joined the company as an equal co-owner. That was the beginning of a long term friendship and business adventure. Today, New Nordic is present in over 45 countries and markets over 150 different, natural supplements. New Nordic's pharmaceutical grade natural products have won many awards and accolades from international industry organizations and are present in the biggest and most prestigious pharmacy chains in the world. In recent years, the company has achieved category leader status in the "Beauty from Within" category - a rapidly growing sector worldwide.

FROM SCANDINAVIA TO THE WORLD

The plant kingdom has powerful healing and vitality-bringing capacities that benefit our health and beauty. We all want to feel good and look young. New Nordic’s ground-breaking approach is to find plant ingredients that can nourish and activate life processes, keeping us vital and beautiful as we age.

The idea began in Scandinavia, but it soon spread around the world. People from all over Europe, North America, and Asia are attracted to the New Nordic path to vitality and the company’s Scandinavian values.Today New Nordic products are sold daily in more than 50,000 pharmacies, beauty stores, and health stores in 36 countries from China to the United States and beyond. New Nordic has opened 12 country subsidiaries and more are planned. The goal is to service consumers and retailers with a high-quality sales and post-sales support. New Nordic has become a well-known and recognized consumer brand. Its distinctive packaging design and the silver tree logo are clear and consistent features on all its products.

AN OPEN AND TRANSPARENT COMPANY

SHARING SCANDINAVIAN ROOTED IN NEW NORDIC

NATURAL MAGIC, THE BEAUTY OF NATURE

The healing power of nature is a magical concept. In Scandinavia, we live close to nature, so we have great respect for natural elements. From delicious berries, to the extraordinary herbs that Mother Nature has to offer, New Nordic develops an endless list of remedies for everyday health and beauty needs. We specialize in food supplements and beauty products based on extensive scientific proof, resulting in pure and clean products which work in harmony with your body. This healthy and innovative approach is what natural magic is all about.

THE CREATOR - François GERARD

François Gerard is the creator of many of New Nordic’s remarkable health and inner beauty products. With more than 30 years of international herb and beauty experience, he is a valued expert. François spends as much time travelling to distant places in the world investigating rare botanicals in their natural unspoiled environment as he spends in the laboratory. He is a unique person who lives and breathes “Natural Magic”.

NEW NORDIC HERBAL SCHOOL