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The story of
New Nordic
New Nordic is a Swedish-based company with a unique and in-depth knowledge of medicinal plants. New Nordic develops and markets effective herbal supplements, as well as cosmetics, to satisfy condition specific health and beauty needs. It markets these under the New Nordic brand to millions people around the world.
New Nordic was founded in 1990 by Karl Kristian Bergman Jensen, whose dream was to establish a company that could develop herbal products that would add vitality and years to peoples' lives. In 1992, Marinus Blåbjerg joined the company as an equal co-owner. That was the beginning of a long term friendship and business adventure. Today, New Nordic is present in over 45 countries and markets over 150 different, natural supplements. New Nordic's pharmaceutical grade natural products have won many awards and accolades from international industry organizations and are present in the biggest and most prestigious pharmacy chains in the world. In recent years, the company has achieved category leader status in the "Beauty from Within" category - a rapidly growing sector worldwide.
The plant kingdom has powerful healing and vitality-bringing capacities that benefit our health and beauty. We all want to feel good and look young. New Nordic’s ground-breaking approach is to find plant ingredients that can nourish and activate life processes, keeping us vital and beautiful as we age.
The idea began in Scandinavia, but it soon spread around the world. People from all over Europe, North America, and Asia are attracted to the New Nordic path to vitality and the company’s Scandinavian values.Today New Nordic products are sold daily in more than 50,000 pharmacies, beauty stores, and health stores in 36 countries from China to the United States and beyond. New Nordic has opened 12 country subsidiaries and more are planned. The goal is to service consumers and retailers with a high-quality sales and post-sales support. New Nordic has become a well-known and recognized consumer brand. Its distinctive packaging design and the silver tree logo are clear and consistent features on all its products.
New Nordic is committed to uncompromising product quality, from field and forest to the package in the shop. In 2004, François Gérard joined New Nordic to further strengthen its research and innovation processes. François is a true resource with extensive herbal experience and “breathes” healthy living.
François, Marinus, and Karl Kristian regularly travel around the world to explore new herbs and find new ways of using existing ones. Under their “From Seed to Heart” program, they control every step of product manufacturing - from cultivation in the field to delivery of the finished product to the pharmacy, beauty or health retailer. They work only with reliable growers and plant extractors from all over the world; people with whom they have built close relations based on mutual trust.
New Nordic analyses all ingredients in controlled laboratories to ensure the safety and effectiveness of its products, conducting extensive trials and working only on the basis of proven medical evidence. To do so, they maintain close contact with botanical, nutritional and medical experts all over the world. Once their products are approved, they are processed and packaged in controlled facilities under the strictest of quality standards.
The result is a growing range of food supplements and now cosmetics that have been found to promote vitality and postpone age-related degeneration processes. Nearly all of New Nordic’s products are manufactured in Sweden and Denmark.
New Nordic is a company ran according to modern management principles, with a family-like working environment that stimulates creativity and excellence. The company values its expertise and heritage highly. New Nordic is an independent company and wants to continue to be so, which is why its owners listed New Nordic on the public stock market in Sweden.
In January 2007, New Nordic was listed on NASDAQ Stockholm, First North. This gives New Nordic access to the financial resources it needs to grow worldwide without abandoning the company spirit. Being on the stock market also means that New Nordic has to report everything that is going on in the company to the public.
That means New Nordic is an open, transparent, and modern company; where everyone can follow what is going on and everyone who wishes to can buy shares and become an owner of New Nordic together with Marinus and Karl Kristian.
In Scandinavia, we live close to nature and have a reputation for exceptional longevity and happiness. We value nature highly and look for purity and quality in the products we use. As humans, we value equality, freedom, and integrity. New Nordic believes in a long term commitments: to our customers and retailers, to the quality of our products, and to the research that drives the development of products for the future. NEW NORDIC – A NAME WITH A MEANING.
The company was named New Nordic to reflect a dynamic and innovative business based on the Nordic traditions of good craftsmanship and a life intertwined with nature, and traditions that date back to the time of the Vikings.
The company has always had a tree as its logo, but it was in 1997 that the characteristic Silver tree designed by Göran Rossling came into use. The tree symbolizes Yggdrasil, the tree of life from Norse mythology. The silver is shiny, modern, and high-tech; but it also has feminine energy – it is fluid, emotional, and mysterious. It is soothing, calming, and purifying. Products from New Nordic come in different types of packaging, but all of our packaging carries the characteristic Silver tree logo.
The healing power of nature is a magical concept. In Scandinavia, we live close to nature, so we have great respect for natural elements. From delicious berries, to the extraordinary herbs that Mother Nature has to offer, New Nordic develops an endless list of remedies for everyday health and beauty needs. We specialize in food supplements and beauty products based on extensive scientific proof, resulting in pure and clean products which work in harmony with your body. This healthy and innovative approach is what natural magic is all about.
François Gerard is the creator of many of New Nordic’s remarkable health and inner beauty products. With more than 30 years of international herb and beauty experience, he is a valued expert. François spends as much time travelling to distant places in the world investigating rare botanicals in their natural unspoiled environment as he spends in the laboratory. He is a unique person who lives and breathes “Natural Magic”.
At New Nordic, inspiration for new product ideas comes from new discoveries of the varying benefits of different herbal plants and extracts. During each phase of new product development, New Nordic draws on its network of worldwide specialists, institutions and consultants to ensure the quality and efficacious nature of the product.
New product development is done in close collaboration with raw material suppliers, particularly when new process technologies and new specifications are required.
New Nordic regularly conducts consumer research on a regular basis to identify new market trends and better understand consumer needs. This enables New Nordic to meet the demands of its customers and the company has shots turnaround times.
Education is the key when it comes to passing on knowledge and New Nordic's core values to pharmacies and consumers.New Nordic started its own herbal school where experts teach retailers, pharmacies and health food stores about the benefits of herbs and botanical ingredients to ensure that they can pass on the valuable knowledge to their customers.
