In Scandinavia we live close to nature
We stand for long-term commitment to our consumers, markets and shareholders, as well as to the quality of our products and the research that will be driving our development far into the future. New Nordic means vitality. Every product we create, produce and market is designed to enhance the vitality of every person who consumes it. Vitality is thus the unifying value in all of our products. One more thing: New Nordic means Scandinavia - in the sense of long tradition of highest quality, in the sense of reputation for exceptional longevity, high business integrity, and in the sense of clean, simple exciting, modern design.