OUR SCANDINAVIAN VALUES


IN SCANDINAVIA WE LIVE CLOSE TO NATURE


We stand for long-term commitment to our consumers, markets and shareholders, as well as to the quality of our products and the research

that will be driving our development far into the future. New Nordic means vitality. Every product we create, produce and market

is designed to enhance the vitality of every person who comsumes it. Vitality is thus the unifying value in all of our products. One more

thing: New Nordic means Scandinavia - in thesense of long tradition of highest quality, in the sense of reputation for exceptional longevity,

high business integrity, and in the sense of clean, simple exciting, modern design.